Remember Jem and the Holograms? You know, the live-action remake of that 1980s cartoon about a girl group? It came out a few weeks ago. You may have gone to see it. Or more likely, you didn’t go to see it, because it bombed. Hard. So hard, in fact, that Universal is actually pulling it from most theaters. Sorry, Jem.
According to Business Insider, the movie placed 15th its opening weekend, making only $1.37 million on almost 2,500 screens. Things gotten colossally worse the second weekend, as it brought in only $387,925 dollars. Apparently that was just too embarrassing for Universal, because as of Monday the movie was only on about 50 screens, and the studio is no longer reporting box-office numbers.
As Business Insider says, “This is an unheard of move for a movie that was in theaters nationwide.” Jeff Block, senior box office analyst at Exhibitor Relations, added that he’s never seen anything like this before:
“This is unprecedented, and shows just how badly this film flopped. Not only is it the lowest-grossing debut for a studio film this year, but it’s the worst all-time — by a considerable margin — for any film released in 2,000-plus theaters.”
Ouch. I’m surprised they haven’t taken it a step further and used one of those Men in Black gadgets to make everyone forget the movie’s existence. I bet Zac Efron feels a lot better about We Are Your Friends now.
The good news (if you can call anything related to this story good news), is that the movie only cost $5 million to make, so the studio didn’t lose that much money. And anyway, they’ve also been responsible for three of the top five highest-earning movies of the year — Jurassic World, Furious 7, and Minions.
Wow. I don’t know about you, but the fact that Minions was one of the highest-grossing movies of the year is even more depressing to me than Jem and the Holograms‘ box office numbers.