Kim Kardashian is joining sister Kylie Jenner in a bid to take over the world of cosmetics with her new makeup line KKW Beauty.
Within minutes of making its debut online on Wednesday, the hotly-anticipated line of palettes sold out within minutes. That’s not exactly surprising, but it is frustrating for beauty enthusiasts looking to follow Kim on her foray into the cosmetic world. And super frustrating for, well, us. Yours truly certainly wasn’t able to nab one in time.
Interestingly, these kits ended up selling out despite some backlash from the beauty community who accused Kim of doing “blackface” in ads for the contour kits. Soon after, Kim made a public statement regarding the imagery that didn’t sit right with some potential customers.
In an interview with The New York Times, Kim stated that she would “obviously never want to offend anyone” and that she was “really tan” when they shot the images, noting that the photo’s contrast may be off. She showed the image to several people, who she states, “did not mention” any issues that might pop up with the photo showing her with a much darker complexion. Since then, she’s explained that she and her team “saw the problem” and changed the photo immediately to better reflect her normal skin tone in the photo.
Aside from the controversy, what’s all the hubbub about, anyway? Why are these kits so coveted? Aside from the fact that Kim’s rabid fanbase is ready to snap up anything Queen Kardashian-West releases, these kits are meant to help fans with just about any skin tone reach the same kind of results as the Kardashian clan achieve in their gorgeous selfies.
The $48 Crème Contour & Highlight Kit, which comes with four shades that vary from light to dark, comes from a dual-ended contour stick, a dual-ended highlight stick, and a dual-ended kabuki brush with a sponge on one end. The kits come in four different versions: Light, Medium, Dark, and Deep Dark. KKW Beauty, unlike Kylie Cosmetics, will focus mainly on one hugely important step in any Kardashian’s beauty routine: contouring.
Both sisters’ companies are utilizing Seed Beauty, the parent company of ColourPop Cosmetics, but Kim’s line will mainly focus on cosmetics that help nail the perfectly-contoured and chiseled look that every beauty guru covets. Kimmy is trying not to steal her younger half-sister’s thunder, so Kylie’s line will continue to focus on lip kits, eyeshadow, and other more colorful alternatives to the nudes and tans Kim is famous for.
When speaking to Women’s Wear Daily, Kim stated that she’s interested in releasing new makeup items each month, but don’t look for multiple drops and all the crazy colors Kylie releases.
“It’s going to be a different vibe; it’s not going to be a full-color cosmetics [range] with shadows and all of that to start. I will probably do some kits here and there of specific [makeup] looks I’ve done,” said the mother-of-two (almost three!) to WWD. There’s a concealer kit coming out in about two months.
If you’re more interested in keeping things natural when it comes to your makeup looks, Kim’s new line existing probably great news for you. Now if you can just get your hands one on of the contour kits before they instantly sell out, you’ll be in business.WHAT YOU SHOULD DEFINITELY BE BUYING AT TARGET THIS WEEK